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For many years, Google has dominated search. However, Microsoft Bing has experienced a sharp increase in user base when the company combined AI capabilities with OpenAI's ChatGPT. So, which search engine is superior in terms of SEO and user experience, Google or Bing? And how do they differ from one another? A Short History of Bing and Google Google The search engine from Google has a fascinating backstory. It all began in 1996 when Stanford Ph.D. students Larry Page and Sergey Brin started developing a search engine named The first...
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What Is a Keyword Strategy?   In SEO, a keyword strategy is a list of keywords important to your content or business and how to make them work better. It's like picking the words you want people to find when they search for information about your website.     To do this, you need to think of words or sentences that people might use to find content like yours. You can carefully use these keywords in your website's content, meta tags, and other parts once you've found them. This helps...
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What Is Organic CTR?   When we say "organic," we're talking about the number of clicks to views on organic search results. CTR stands for "Click-Through Rate." To put it more simply, it's a way to see how many people click on your search result when they see it in a list, even if you haven't paid to promote it. It's a useful way to figure out how well your website or material is naturally getting people to click on it.       For example, if there are 1000...
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Silo SEO is a way to organize a website's structure and content by assembling related material hierarchically. The idea is to make themed "silos," or groups, with each silo focusing on a specific topic or keyword. This can help search engines figure out how important and in what order your content is, which could help your site's SEO.   But whether or not it's the best choice depends on several things. Silo SEO can work for some websites, especially ones with a lot of content on a wide range of...
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What Is Email Marketing?     Email marketing is like putting a digital message in a bottle and sending it to the world. Instead of hoping it lands on a faraway shore, you want it to end up in your customer's inbox. It's a way for businesses or people to connect with their audience, promote goods or services, share news, and build relationships through email.   Think of it as a virtual mail carrier bringing customized messages right to your customers' doors (or inboxes). When used correctly, it's a powerful...
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